Brand Introduction
The Japan Beauty and Health Research Institute (JPBHL) is developing multiple brands such as Klarrico and Kawaico in the fields of BEAUTY and HEALTH.
Klarrico is a new word formed by the combination of Claro (bright, of course) and Rico (wealthy, wealthy) in Spanish, and the world always contains the desire for “abundance and brightness”.
Kawaico is a new term in Japanese that combines “cute” and “child”, containing the desire of women in the world to be “cute” and “beautiful” frequently.
JPBHL takes the concept of “More Beautiful Life, More Beautiful World” as its driving force, and proposes the task of “bringing magic of tomorrow’s beauty to more people”.
It always researches the most cutting-edge technology, pursues the highest quality, and aims to become a company that can provide industry-leading products and services to customers.
Corporate Philosophy
MISSION
Give more people the magic to make tomorrow more beautiful today
It is our mission to challenge many new people who wish to make tomorrow more beautiful today, to challenge their new challenges, to constantly work with creative thinking, and to provide products for one step ahead of their customers.
VISION
We aim at a company that can focus on research and development as a innovator leading to the industry, and to improve the skill of the craftsmen and to provide customers with high quality goods.
VALUE
- Be tempted with temptation Be honest
- Challenge without fear Keeping challenging
- To be creative Keeping creating
Research And Development
High expertise
The research and development has been carried out in cooperation with medical institutions and universities such as cosmetic surgery hospitals aiming at the product of higher specialty, and the product development is carried out with many demonstration experiments.
High originality
The idea of each employee is important every day to incorporate a unique new idea into a product without being caught in a fixed idea.